Six Laws of Profit Producing Lead Magnets

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Let’s face it laws govern modern day society. There’s no escaping them. Profit producing lead magnets aren’t any different.

There are rules that govern how successful they’ll be at achieving the end goal: moving customers and prospect closer to a buying decision. 

What follows are the laws that you’ll need to keep at the forefront of your mind when creating your lead magnet.

 

1. The Law of One Focus 

Make one specific promise, solve one specific problem for one market segment. 

Trying to be everything to everyone will get you nowhere. Pick one problem. Pick one market segment and provide them with the solution.

If you have copywriting chops, you may even be able to convince them your solution is superior to the competition.

2. The Law of  Guidance 

Be their guide. Take them on a journey. 

Why not take this opportunity to educate your new subscriber and demonstrate how your product or service can solve their most pressing issue?

Revealing the roadblocks and challenges ahead will make you appear to have superhero powers. This gives your future customer confidence that buying your product is the right decision and reduces buyer’s remorse.

3. The Law of Value

Demonstrate value.

Giving away a Word Doc is lame. What thought comes to mind when you put your name and email into an opt-in and receive a download link to something like this?

A. They didn’t care enough to put any effort into this.

B. It doesn’t have any value.

When you cut corners here what you’re really conveying is that you don’t care enough about your customer’s experience to invest in your brand. And what does that say about your service?

4. The Law of Reciprocity 

Those who giveth shall receive.

Give a little, get a little is the rule of thumb here.

How excited would you be to buy my product If I showed you how to get a 10% increase in traffic with 3 easy actionable steps you can implement today?

The law of reciprocity simply states that if I give you something, you’ll feel obligated to give me something back.  Ah em… or buy my product.

5. The Law of Rapid Consumption

Less is always more.

A 300-page ebook or the example above? Which would you prefer? Exactly.

We live in a world where everyone is on the go and attention spans are approaching zero. Give them what they want and don’t make ’em wait 300 pages to get it.

6. The Law of Action

Tell them what to do next. 

Hook, line and sinker they took the bait! Now, you need to tell them what to do next.

If you’ve done #2 correctly (see Law of Guidance), they’ll be already asking themselves what’s the next step. 

Don’t leave them hanging.

So let’s recap…

1. The Law of One Focus – one promise. one solution. one market. 

2. The Law of  Guidance – take them down a path. 

3. The Law of Value – show your true worth. 

4. The Law of Reciprocity – give first, then you shall receive. 

5. The Law of Rapid Consumption – how fast can it be consumed?

6. The Law of Action – please, please, please tell them what to do next. 

Over To You 

Which law do you think has the most impact? What was your biggest takeaway?

I want to hear you in the comments. And yes, I read them.


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