How To Create The Perfect Lead Magnet In 5 Steps

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The perfect lead magnet? You may think it sounds a bit unrealistic.  How can one really get inside the heads of the customer and pull out exactly what they want?

It’s actually pretty easy. And I’m going to give you the exact 5 step formula to save you the trouble and headache of trying to figure it out yourself.

But first… let’s have a little review.

What exactly is a lead magnet?

According to Digital Marketer:

A Lead Magnet is an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information.”

It could be argued that lead magnets are the most important marketing piece at the top of your sales funnel.

Way back in the stones you could get away with having website visitors join your list without giving away anything in exchange.

Those days are long gone.

If a prospect gives you their email, 98% of the time, you’ll have to give away something of value in return.

The risk and headache of receiving SPAM are too high.

As with this being the case, it’s the perfect opportunity to “wow” your customers. But sadly, marketers and businesses skimp by giving away cringe worthy Word Docs instead.

What does that say about your brand?

What does it say about your product?

Garbage (Pierre French voice).

Why you need lead magnets….

If that wasn’t enough to convince you, don’t take my word for it. Here’s what the experts have proven time and time again…

– Email marketing yields a 4,300 % ROI (Source: DMA)

 – 96% of first visitors aren’t ready to buy (Source: Hubspot)

 – Email use worldwide will top 3 billion users by 2020 (Source: Hubspot)

Those numbers will either be a sobering wake-up call that it’s time to get your house in order or a nice reminder the hard work you’re putting in on the backend is worth it.

Now that we’ve got that out of the way, let’s talk The 5 Steps To Creating The Perfect Lead Magnet.

Step 1. Understanding the six laws of profit producing lead magnets

This is the foundation to creating the perfect lead magnet that will get results. You need to offer something of value that’s worth giving up an email.

Your boring Word Doc recycled for a stale blog post isn’t an option here.

It also needs to be constructed for rapid consumption (see Law of Rapid Consumption in link below) so your prospect is curious to learn more about your product or service.

You can learn more about the Six Laws of Profit Producing Lead Magnets here.

Step 2. Over deliver on value

Create high perceived value that evokes a “WOW” factor. The quickest and best way to do this is by hiring an expert.

Using professional content with visuals and modern graphics will automatically put you ahead of your competitors. It also shows you cared enough about the customer experience to ensure it was done professionally.

Rule of thumb: the more quality your design and content, the greater the impact your lead magnet will have on your new subscribers.

Step 3. Mind map your ideas

– What steps must they take before they purchase your product or service?

– How can you move prospects closer to buying decision within the sales funnel?

– What road blocks will they hit along the way?

Write out them out on paper or mind map 10-12 ideas in headline format. You can use LucidChart and Headline Analyzer to help streamline the process.

If you’re stuck on ideas or not sure what type of lead magnet to create, jump to Step 4 (see Don’t have a list section).

Step 4. Survey your customers and split-test the results

Choose your top 5 from the 10-12 ideas you just wrote down and put them into a survey-style format. Then, ask your existing customers (via email) and social media followers to vote for their favorite topic.

Use Typeform or Google Forms to ask them which one resonates the most.

Now, pick the top 2 from the survey results and create lead magnets around those topics. Remember to split-test which one performs best.

Don’t have a list? That’s no excuse. It actually should be more motivation to start building one ASAP.

Use Buzzsumo to search for the most shared content in your niche with a focused keyword or keyword phrase. Don’t try to reinvent the wheel when you can steal like an artist.

Step 5. Have a strong call to action and follow-up

Sadly, many businesses make the mistake of not telling their subscribers what to do next. This is a very costly mistake.

Consider the time or money you’ll be wasting if you don’t clearly tell them what to do next.

You may as well throw your lead magnet in the trash.

A few things to keep in mind:

– Match your call-to-action to an existing offer or use it to move your prospect down the funnel

– Have a call out that links back to specific landing page or offer

– Create a follow-up sequence using Active Campaign or Drip

Moving forward, this will give you a solid base for creating lead magnets that you and your customer can both be proud of. But this is just scratching the surface.

There are several strategies and tactics you can employ to maximize the conversions of your lead magnets or you can even consider hiring a professional team.

Over To You

Did we miss anything? What’s your process for “the perfect lead magnet”? We want to hear from you in the comments.

I want to hear from you in the comments.


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