7 Lead Magnet Maximizers That Will Boost Your Conversions
If you’re using lead magnets to build your email list, it’s likely that you haven’t considered one or more of these creative tactics to maximize your lead magnet.
We pulled back the curtain to let you take a peek at 7 lead magnet maximizers that we’ve employed here at LMF and regularly share with our top customers.
Note: We’ve created a PDF guide of this post so you can have it handy in your downloads folder.
1. Hire a professional
Skimping on design may not sound like a deal now, but I will end up costing you later. Spending a little extra to make sure your lead magnet is high quality and delivers a “WOW” factor is a must.
You only get one chance to make a first impression and your lead magnet will be the very first product your customers experience. Give them something that worth exchanging their email address.
Neil Patel, one of the top marketers and growth hackers, invests heavily in design at QuickSprout as a way to stay ahead of the competition and generate thousands of leads.
Where to find talent:
2. Get a website
Sounds pretty obvious right? Well according to Inc.com, 46% of small businesses don’t have a website.
That’s a scary statistic when you consider studies have shown that over 70-80% of people will research a company on the web before making a purchasing decision.
A website and high-quality lead magnets are the essential building blocks for getting visitors on your email list.
It’s not enough to have a Linkedin profile. At any moment your social accounts can be shut down, but YOU own your website.
Where to find a website theme
3. Create landing pages
In addition to having a website, you’ll need landing pages for your lead magnets and special offers. These are unique, custom pages that are targeted to a specific segment of your customers.
We believe in ClickFunnels as such a superior product that we build all of our landing pages with it.
There’s also tons of features that allow you to maximize profit like having an OTO upsell (one time offer) right after the customer buys.
A very BIG deal since the probability of selling to a new prospect is 5-20% vs. selling to an existing customer at a whopping 60-70%.
Where to find a landing page solution:
4. Take advantage of pop-up & light boxes
Pop-up and light boxes can be extremely effective at capturing leads by calling attention to your lead magnet.
They also give you the opportunity to make one last effort to capture a website visitor’s email before leaving your site.
Tools like OptinMonster give you the opportunity to collect emails beyond the boring traditional sidebar signup form.
And no, I don’t want to join your newsletter of 10,000 subscribers… I want something of value that solves my problem, preferably immediately.
Where to find a pop-up solution:
Would you like an actionable, step-by-step PDF checklist? Grab it here.
5. Leverage email and marketing automation
Email marketing has a 4,300 ROI so it’s not optional. You can’t afford to ignore it. It’s not enough to capture leads and let them collect dust.
Active Campaign is our go-to email platform for marketing automation. For the price and value they deliver, you simply won’t find anything else that compares.
There are other alternatives of course, but Active Campaign will do 90% of what you need until your business is ready to graduate to more advanced platforms.
Where to find an email automation solution:
6. Purchase a custom domain name
While vanity URLs like bit.ly are awesome for shortening links, they’re terrible for memory recall.
You can easily grab a custom domain at NameCheap to send traffic and leads to your landing pages. This is also a super legit way to capture leads when interviewed on podcasts or web shows.
This is exactly what we did with www.TheListBuildingCourse.com. Notice how the domain redirects to a custom Click Funnels landing page with an offer to opt-in for our free email course. 😉
Where to find a domain name solution:
7. Create Different Lead Magnets for Multiple Offers
Having multiple lead magnets for different offers is essential for understanding your customer’s needs and list segmentation.
Digital Marketer is a great example of this. Each article on their blog gets written for a specific lead magnet.
By implementing these 7 lead magnet maximizers, you’ll be far better off than your competition. And that’s how winners win!
If you would like an actionable, step-by-step PDF of the list above (so you don’t have to write all of these 7 steps down or commit them to memory) you click here to get an awesome PDF version.